A few words about

Our Why

Imperfectly Beautiful is a holistic self-care brand and community that was built to support women who are ready to invest and thrive in their radical self-love journey.  Our mission is to help women transform feelings of low self-worth and acceptance into power and purpose through holisitic, intentional self-care practices.

 At some point in our lives, most of us may have struggled with recognizing our value and understanding our true worth. When we don’t value ourselves, we fail to recognize the importance of our own wellbeing. We hide our struggles, depression, insecurities and low self-esteem, causing life’s circumstances to create a vicious cycle of negative thoughts and the perception that our experiences are not universal.


Caring for self is never a bad thing, however, women are often expected to put others before themselves. We neglect our health, emotions, passions/interests, and even happiness to satisfy the needs of others. We are natural nurtures for others except ourselves. Imperfectly Beautiful’s goal is help women to discover healing and wholeness by prioritizing holistic self-care practices.

When we do not take care of ourselves, we are unable to evolve into the best version of ourselves. Even though we all have our own life experiences that may have birthed some insecurities, frustrations, or hardships, the journey is still beautiful…Imperfectly Beautiful

This Brand Was Created For...

Women with low self-worth and don’t understand or know how to truly love themselves.

  • Are you unable to see the beauty within YOU?

Women that struggle with perfectionism and battle with self-acceptance.

  • Do you place unrealistic expectations on yourself that are impossible to achieve? Do you base your worth on your accomplishments?

Women that neglect self-care and have guilt with catering to self.

  • Do you put others’ well-being before your own? When was the last time you had 15 minutes to just yourself? When was the last time you did something you enjoyed for YOURSELF?

Women that desire to understand self-care from a holistic perspective (physical, mental, and emotional, etc).

  • Do you desire to know what holistic self-care looks like?
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