Meet the Owner

An advocate of self-love and self-care, LaToya is dedicated to empowering and supporting the self-growth of women.


LaToya was born and raised in Chicago. Her single parent household was the perfect springboard to accelerate and realize her purpose – supporting women through their journey of healing, growth and greater self-acceptance.


In 2019, “Imperfectly Beautiful” was born and driven by the highs and lows, personal struggles, and triumphs that LaToya endured on her own self-love and self-care journey. The name of this brand serves as a reminder that although our paths in life may not be perfect, we can still choose to find beauty in our daily steps toward healing and wholeness through intentional self-care.


Through her journey and what she has learned, LaToya is adamant on teaching women the importance of holistic self-care – physically, mentally, emotional and providing them with tools and resources to inspire self-growth.


“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.” – Roy. T. Bennett

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